Twin Style for BANI Era

In the new BANI reality, traditional ways of working no longer hold. Change is constant, customer systems are more complex, and timelines are tighter than ever. The way we think — and act — must evolve accordingly.

The Old Model: Sequential Approach

In more stable times, building customer solutions often followed a step-by-step process:

• First, Assumption Work — brainstorming, modeling, and planning based on what we thought we knew.

• Then, Reality Work — testing and adjusting those ideas in the real world.

This model made sense when change was slow and controlled. But in today's environment, it creates risk: assumptions go unchallenged too long, and reality enters too late.

Twin Style: Parallel Approach

Twin Style is a response to the urgency and complexity of the BANI era. It brings Assumption Work and Reality Work together — not as separate steps, but as a continuous, connected process:

• Assumptions are shaped and tested in real time.

• Field insights immediately influence planning and design.

• Learning happens faster, and with fewer blind spots.

By running these two modes in parallel, Twin Style keeps your work grounded in the customer's real context — even as that context evolves.

Twin Style doesn't reject assumptions — it connects them to reality in real time.
This shift helps avoid blind spots and ensures renewal is grounded in the customer's actual world, not just internal thinking.